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SEO

Local SEO and Google Business Profile Mastery

Course Overview

Local businesses live or die by local search visibility. This focused weekend course teaches you everything needed to rank a business in Google Maps, local pack results, and near me searches in 2026. From Google Business Profile optimization to local citation building and reputation management, you will master the full local SEO playbook.

Key Points

Fully optimize a Google Business Profile for 2026

Rank in Google Maps and local 3-pack results

Build local citations and NAP consistency

Generate and manage online reviews strategically

Create locally-targeted landing pages that rank

Run local SEO audits for client websites

Use AI tools for local keyword and competitor research

Deliver a local SEO case study as capstone project

Course Outline

Module 1: Local SEO Landscape 2026

  • How local search works and ranking factors
  • Google Maps algorithm: proximity, relevance, prominence
  • Local SEO vs traditional SEO differences
  • Tools setup: GBP, Search Console, BrightLocal

Module 2: Google Business Profile Optimization

  • Complete GBP setup and category selection
  • Photos, posts, services, and attributes optimization
  • Q&A management and GBP messaging
  • GBP performance tracking and insights

Module 3: Local Citations and NAP Consistency

  • What citations are and why they matter
  • Top citation sources by industry and location
  • NAP consistency audit and cleanup
  • Automated citation building strategies

Module 4: Reviews and Reputation Management

  • Review generation strategies that work in 2026
  • Responding to reviews professionally
  • Handling negative reviews and reputation repair
  • Review schema and star ratings in search

Module 5: Local Content and Landing Pages

  • Creating locally-optimized service pages
  • Location landing page templates and best practices
  • Local link building and community outreach
  • Hyperlocal content strategies

Module 6: Capstone — Local SEO Campaign

  • Full local SEO audit for a real business
  • 12-month local SEO strategy presentation
  • Reporting dashboards for local clients
  • Pricing and packaging local SEO services
Ahsan Akhtar
Senior Test Automation Engineer & AI Trainer

This Course Includes

Duration 6-8 weeks (Weekend Classes Only)

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