PureLogics is looking for an Email Marketing Executive - Drip Campaign. Responsibilities: Design and implement effective drip email campaigns to nurture leads, onboard new customers, and re-engage inactive users. Create detailed email marketing strategies that align with overall marketing goals and customer journey stages. Develop compelling email content, including copywriting and layout design, that resonates with target audiences. Collaborate with the content team to ensure consistent messaging and branding across all email communications. Utilize advanced segmentation techniques to target specific customer segments with personalized content. Continuously analyze customer data to identify opportunities for improved targeting and personalization. Set up, test, and deploy email campaigns using marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo, MailMetero, Instantly.ai, SmartLeads.ai). Ensure all emails comply with current email marketing regulations and best practices. Monitor and analyze campaign performance metrics (open rates, click-through rates, conversion rates, etc.) to measure effectiveness. Generate regular reports and provide actionable insights to optimize future campaigns. Conduct A/B tests to determine the most effective email content, design, and subject lines. Implement continuous improvements based on test results and performance data. Meet the deadline and maintain the monthly KPIs Requirements: Proven experience in running successful Drip campaigns. Proficiency with marketing automation tools and platforms. Strong knowledge of data scraping techniques and tools. Excellent written and verbal communication skills. Ability to create engaging and creative content. Highly organized with strong attention to detail. Experience: Min 3-5 Years About Us: PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 18+ years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners. The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future. What are we offering? Health Insurance Provident Fund Annual Paid Leaves Compensation Plans Paid Certifications & Training Car Finance Program Bike Finance Program Child Education Program Two Annual Trips Stars Of the Month Rewards Quarterly Meetups Referral Bonuses Birthday & Eid Gifts