Develop and execute comprehensive digital marketing strategies across channels (SEO, SEM, social media, email marketing, content marketing, PPC, etc.). Monitor and optimize online campaigns to achieve business goals. Manage and maintain the company’s social media profiles on platforms such as Facebook, Instagram, LinkedIn, etc. Create and schedule engaging, high-quality content (posts, videos, stories) to increase brand awareness and engagement. Monitor social media trends, tools, and applications, and apply best practices. Collaborate with internal teams to develop relevant content that aligns with business goals. Manage website content and update it regularly to ensure SEO optimization and user engagement. Work with media team to produce high-quality digital marketing materials. Conduct keyword research and implement SEO strategies to increase organic search rankings. Manage paid advertising campaigns (Intsagram Ads, Facebook Ads, etc.) to drive targeted traffic and conversions. Plan and execute email marketing campaigns to nurture leads and maintain relationships with clients. Track, analyze, and report on campaign performance using digital marketing analytics tools. Provide actionable insights and recommendations to optimize marketing performance. Work closely with teams to align marketing strategies with business objectives. Coordinate with external agencies or freelancers when necessary for specialized tasks like ad creation or large campaigns. Stay updated on industry trends, competitors, and new digital tools to implement the latest marketing practices. Conduct audience research to better understand customer needs and preferences. Create content through Adobe Suite and other editing softwares for daily postings (stories, reels, posts etc.) to generate reach