As a Digital Marketing Expert, you will be responsible for developing and implementing effective search engine optimization strategies to increase organic traffic and improve our website's visibility. You will work closely with the content, design, and development teams to optimize our online content and ensure alignment with industry best practices. Key Responsibilities: Conduct keyword research to identify high-value search terms and develop SEO strategies based on findings. Optimize website content, metadata, and other on-page elements for improved search engine rankings. Monitor and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs, and provide actionable insights. Develop and implement link-building strategies to enhance domain authority. Stay up-to-date with the latest SEO trends, algorithm updates, and best practices. Collaborate with content creators to ensure high-quality, SEO-friendly content is produced. Conduct competitive analysis to identify opportunities and threats in the market. Generate regular SEO reports and present findings to stakeholders. Assist in the development of overall digital marketing strategies, including PPC, social media, and email marketing.