You will be responsible for developing and executing effective Pay-Per-Click (PPC) advertising strategies to drive brand visibility, increase sales, and maximize return on investment (ROI) on Amazon. You will also play a crucial role in managing and growing the brand's presence on the Amazon platform. Key Responsibilities: PPC Management: Develop and implement comprehensive PPC campaigns across various Amazon advertising channels, including Sponsored Products, Sponsored Brands, and Sponsored Display. Conduct keyword research, bid optimization, and campaign analysis to improve performance and drive traffic. Monitor and optimize campaign budgets, targeting, and ad copy to achieve desired results. Track and analyze key performance indicators (KPIs), such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). Brand Management: Develop and implement brand strategies to enhance brand awareness and visibility on Amazon. Manage brand listings, including product titles, descriptions, images, and A+ content. Monitor and respond to customer reviews and feedback to improve brand reputation. Collaborate with other departments to ensure brand consistency across all marketing channels. Market Analysis: Conduct market research to identify target audiences, competitor analysis, and industry trends. Analyze sales data and customer behavior to identify opportunities for growth and optimization. Reporting and Analysis: Prepare regular reports on PPC performance and brand metrics. Use data-driven insights to inform strategic decision-making and optimize campaigns. Qualifications: Bachelor's degree in Marketing, Business, or a related field. 3+ years of experience in Amazon PPC advertising or digital marketing. Strong understanding of Amazon's advertising platform and algorithms. Excellent analytical and problem-solving skills. Proficiency in using Amazon Seller Central and other relevant tools. Strong communication and interpersonal skills. Ability to work independently and as part of a team. Preferred Qualifications: Experience with Amazon Brand Registry and A+ content creation. Knowledge of Amazon's algorithm updates and best practices. Experience with data analysis tools like Excel or Google Sheets. Certification in Advertising.